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News
Leading Chinese fashion house Mark Fairwhale
selects DeSL PLM Software
(SHANGHAI OCTOBER 27, 2009) Mark Fairwhale
Enterprises, one of the highest profile fashion design and
retailing companies in China has selected DeSL's PLM solution
to improve its design and development management. Mark
Fairwhale will use DeSL PLM to enhance design and
development management, shorten the lead time to market, react
faster to customer requirements and more effectively
collaborate internally and with external suppliers.
Mr. Yang Kuntian, Mark Fairwhale CEO says "that
as we are a fashion forward business, our design and
development skills are of paramount importance. After a long
and careful vendor selection and evaluation process, we
finally selected DeSL PLM to help us improve this ability. We
have clearly seen DeSL's focus on the fashion industry. The
flexibility and rich functionality of the software will help
us to better standardize our internal processes, give us
stronger control of the supply chain and improve our speed to
market. We believe this will give some very quick wins and a
fast return on investment".
Mr. Colin Marks, DeSL Managing Director comments
that "It's our great honor to work with Mark Fairwhale, a
leading Chinese design-oriented fashion company. The key to a
successful PLM project is getting the right blend of people
involved along with a culture of success and innovation. That
is certainly the case with the talented team from Mark
Fairwhale, our Chinese partner Sunzsoft and DeSL personnel
that will be involved."
Mr. Lion Chin, Sunzsoft Managing Director says,
"We look forward to working with Mark Fairwhale. After a
lengthy evaluation process, we have already established a good
understanding and trust between us. We believe that with
DeSL's PLM solution, Mark Fairwhale will keep continue its
role as leader in the China fashion marketplace."
About Mark Fairwhale
Mark Fairwhale was founded in 2001 and is now
one of the leading fashion brands in China. The proudly
home-grown company was created by Mr. Mark Cheung, one of
China's leading fashion designers. Mark Fairwhale has created
several unique apparel programs to a distribution network of
more than 900 retail stores across China.
About DeSL
Digital e-Solutions Ltd. is a U.K. based
provider of web-based software built with Microsoft.NET
technology to the particular needs of leading apparel,
footwear and accessory companies. Applications include PLM,
Sourcing, ERP, CRM, WMS and e-Commerce available as an
integrated end-to-end solution or a modular departmental
solution. DeSL is represented in the U.S. by Bluewater
Software and in China by Sunzsoft
For more information please
e-mail DeSL.
Bluewater Software provides best-in-class
web-based solutions to the North American apparel, footwear
and accessories (AFA) market. Bluewater Software is headed by
Matt Brosious, an apparel industry supply chain veteran with
more than 20 years experience. www.bluewatersoftware.com
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