News

For Immediate Release

 DeSL software chosen by apparel giant, MAS Holdings.

 (Cardiff, UK, February 2010) MAS Holdings, one of Asia’s largest fashion manufacturing companies has selected DeSL’s PLM solution to manage its entire product development process.

Maintaining strategic partnerships with companies such as Victoria’s Secret, Nike, Speedo, Marks and Spencer, Limited Brands and Triumph, MAS Holdings is the largest supplier of intimate apparel in South Asia and the fastest growing supplier globally of competition sportswear.

The initial phase of the project will be in the activewear division.  Shirendra Lawrence, Managing Director of MAS Active states “We spent a considerable amount of time evaluating many PLM systems before we selected DeSL. DeSL’s breadth of function and technology base was the key deciding factor. We have identified many business key objectives and will deliver these during the project.”

Colin Marks, Director of DeSL, said “We are very pleased to have been selected by MAS. This engagement illustrates the global market demand for the blend of high function, ease of use and unrivalled web-based technology provided by the DeSL PLM software.  We have agreed to an aggressive project plan and rapid roll-out of functionality with MAS which is typical of DeSL projects, due to the ease of implementation of our software.”

 About DeSL

DeSL is a U.K. based provider of web-based software, built with Microsoft.NET technology, to the apparel, footwear and textile sectors. Applications include PLM, Sourcing, ERP, CRM, WMS and e-Commerce - available as an integrated end-to-end solution or a modular departmental solution. DeSL is a Microsoft Gold Certified Partner, represented in the Americas by Bluewater Software www.bluewatersoftware.com  and in China by Sunzsoft  www.sunzsoft.com. For more information please contact marketing@desl.net or www.desl.net.

About MAS Holdings

Founded in 1986, MAS provides innovative design-to-delivery solutions in intimate apparel and sportswear through its MAS Intimates and MAS Active divisions. The Sri Lankan company currently comprises a portfolio of 28 world-class facilities and design studios across 5 countries employing over 45,000 people.

Source: Bluewater Software agent of DeSL  sales@bluewatersoftware.com

Microsoft web-based Apparel PLM, ERP, Sourcing Software.