News

Leading Chinese fashion house Mark Fairwhale selects DeSL PLM Software

(SHANGHAI OCTOBER 27, 2009) Mark Fairwhale Enterprises, one of the highest profile fashion design and retailing companies in China has selected DeSL's PLM solution to improve its design and development management. Mark Fairwhale will use DeSL PLM to enhance design and development management, shorten the lead time to market, react faster to customer requirements and more effectively collaborate internally and with external suppliers.

Mr. Yang Kuntian, Mark Fairwhale CEO says "that as we are a fashion forward business, our design and development skills are of paramount importance. After a long and careful vendor selection and evaluation process, we finally selected DeSL PLM to help us improve this ability. We have clearly seen DeSL's focus on the fashion industry. The flexibility and rich functionality of the software will help us to better standardize our internal processes, give us stronger control of the supply chain and improve our speed to market. We believe this will give some very quick wins and a fast return on investment".

Mr. Colin Marks, DeSL Managing Director comments that "It's our great honor to work with Mark Fairwhale, a leading Chinese design-oriented fashion company. The key to a successful PLM project is getting the right blend of people involved along with a culture of success and innovation. That is certainly the case with the talented team from Mark Fairwhale, our Chinese partner Sunzsoft and DeSL personnel that will be involved."

Mr. Lion Chin, Sunzsoft Managing Director says, "We look forward to working with Mark Fairwhale. After a lengthy evaluation process, we have already established a good understanding and trust between us. We believe that with DeSL's PLM solution, Mark Fairwhale will keep continue its role as leader in the China fashion marketplace."

About Mark Fairwhale

Mark Fairwhale was founded in 2001 and is now one of the leading fashion brands in China. The proudly home-grown company was created by Mr. Mark Cheung, one of China's leading fashion designers. Mark Fairwhale has created several unique apparel programs to a distribution network of more than 900 retail stores across China.

About DeSL

Digital e-Solutions Ltd. is a U.K. based provider of web-based software built with Microsoft.NET technology to the particular needs of leading apparel, footwear and accessory companies. Applications include PLM, Sourcing, ERP, CRM, WMS and e-Commerce available as an integrated end-to-end solution or a modular departmental solution. DeSL is represented in the U.S. by Bluewater Software and in China by Sunzsoft For more information please e-mail DeSL.

Bluewater Software provides best-in-class web-based solutions to the North American apparel, footwear and accessories (AFA) market. Bluewater Software is headed by Matt Brosious, an apparel industry supply chain veteran with more than 20 years experience.  www.bluewatersoftware.com